As the world of technology continues to evolve,
the importance of technical SEO is becoming increasingly apparent. Technical SEO refers to the optimizations you can make to your
website to improve its visibility and ranking in search engines.
In this article, we’ll cover ten advanced techniques that you can use to improve your website’s technical SEO in 2023. These techniques are specifically designed to help you get the most out of your SEO efforts, and to make sure that your website is seen by as many people as possible.
You’ve gotta dance like there’s nobody watching, love like you’ll never be hurt, sing like there’s nobody listening, and live like it’s heaven on earth.
William W. Purkey
1. Prioritize Page Load Speed
Page load speed is a crucial factor in determining a website's ranking in search results. Google has indicated that page speed is indeed a ranking factor, so it's imperative to ensure that your website loads as quickly as possible. Utilize tools such as GTmetrix and Pingdom to measure and improve your website's load speed.
2. Utilize Structured Data
Structured data provides a clear and organized manner for search engines to understand the content on your website. By incorporating structured data, search engines can display rich snippets in the search results, which can greatly improve your website's click-through rate.
3. Refine Your Content Strategy
Refining your content strategy is crucial in improving your website's technical SEO. This entails ensuring that your content is well-written, relevant, and properly structured with relevant keywords. Your content should also provide value to your target audience, which will lead to increased engagement and visibility in search results.
4. Check for Redirect Loops
Redirect loops can be a major hindrance to a website's performance, as they can lead to poor user experience and reduced visibility in search results. Utilize tools such as Screaming Frog to check for redirect loops and fix any that you may find.
5. Use Keyword Cannibalization
Keyword cannibalization occurs when multiple pages on a website are optimized for the same keyword, causing confusion for search engines. Utilize tools such as SEMrush to identify and fix keyword cannibalization issues, which will improve the visibility of your website in search results.
6. Use Proper Internal Linking
Proper internal linking helps search engines understand the hierarchy and structure of your website, which can greatly enhance its visibility in search results. Ensure that your internal links are well-structured, relevant, and provide value to both search engines and users.
7. Optimize for Mobile
With the increasing prevalence of mobile devices, it's essential to ensure that your website is optimized for mobile. This includes having a responsive design, fast loading speed, and easy navigation on smaller screens. Not only will this enhance the user experience, but it's also a ranking factor according to Google.
8. Monitor Broken Links
Broken links can be a major hindrance to a website's performance, as they can lead to poor user experience and reduced visibility in search results. Utilize tools such as Ahrefs or SEMrush to monitor broken links and fix them promptly to enhance your website's visibility in search results.
9. Use Canonical URLs
Canonical URLs help to avoid duplicate content issues, which can negatively impact your website's visibility in search results. By implementing canonical URLs, you can specify the preferred URL for a piece of content, which will help search engines understand which URL to index and display in search results.
